Social Media Manager, China

General Purpose:

Elgato is looking for an experienced and enthusiastic social media manager to join our China marketing team to manage all aspects of social media work. Social media manager is responsible for developing, implementing and evaluating social media strategy in order to increase brand awareness and improve social media practices.

 

Elgato is the brand of choice for video production technology among content creators on all platforms. If you’ve watched live gaming or any streaming content on YouTube or Twitch, chances are we helped make it shine.

 

In 2018, Elgato was acquired by Corsair, a provider of high-performance PCs and peripherals. Over the last three decades, Corsair has cemented its leadership position in its key markets and continues to grow rapidly. As a semi-autonomous division of Corsair, we have engineering offices in Germany and California, and distribute our products in over eighty countries around the globe.

What you’ll be working on:
  • Develop short-term and long-term communication calendars to be implemented on social media platforms e.g. Weibo, WeChat, Bilibili, SMZDM, Douyin, WeChat Channels, Zhihu, etc. and create high quality and engaging messaging and copy for these channels.

  • Identify influencers including KOLs and streamers as well as media in relevant industries; Build and manage a network with these stakeholders to create communication content.

  • Write briefings for influencers and media to make sure they understand the project goals and the key messages of products.

  • Develop, execute and evaluate activities and performance of influencers and/or media and keep optimizing the database.

  • Interact with followers and consumers in our community in a professional way and share consumers’ feedback to colleagues for product improvement.

  • Track and analyze competitors’ social media performance.

  • Manage social media budget and make forecast.

What we’re looking for:
  • Bachelor’s degree or above in Communications, PR, Journalism, Advertising or related fields with 3+ years working experience in social media role.

  • Familiar with Chinese streaming sites e.g. Douyu, Huya, Bilibli and Kuaishou, etc.

  • Have experience running social media channels with a focus on Weibo, WeChat, Bilibili, Zhihu, SMZDM and Douyin.

  • Superior writing skills and have experience in creating content strategy.

  • Can leverage trending topics in industry in content strategy.

  • Knowledge and passionate about Content Creation / Live-Streaming industry.

  • Have influencer and media resources in the industry is a plus.

  • Fluent written and spoken Mandarin and English languages skills.